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Florence School of Transnational Governance

Migration Communication Strategies: Effective Approaches to Depolarise the Debate - 2024

Programme Start Date

13/05/2024

Duration

13-15/05/2024

Delivery mode

Hybrid

Location

Palazzo Buontalenti

Fee

1.400 €

Discount options available

See the fees section

Application Deadline

24/04/2024 - 23:59 CEST

Discover the 2025 edition.

Programme Description

In many countries around the world, public discourse around migration is highly polarised. In this context, it becomes increasingly more difficult to discuss about this phenomenon without being accused of spreading fake news or provoking heated debates. As a result, there is growing uncertainty about what type of communication strategies are most effective in providing accurate information and changing popular attitudes towards migrants and people on the move.

This executive training will develop and strengthen the participants’ communication skills around migration. It will do so in two ways. First, it will discuss original data and research on the factors that shape how people perceive and react to migration and what effects those have on society. Second, it will apply these factors to migration communication campaigns, explaining what strategies have been found to be most effective to engage the audience and how recent developments in digital technology have changed the ways migration is communicated.

In its 4th edition, this training will combine the perspective of academic researchers with the experience of policymakers and advisors working for governments and civil society organisations. Participants will work together to identify and understand some of the key challenges and good practices of migration communication and will apply scientific evidence to real-life migration communication strategies.

For the detailed schedule, final lineup of speakers, and overview of learning activities please consult the tentative programme agenda.

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Learning outcomes

By the end of this programme, the participants will be able to:

  • Effectively communicate with concerned citizens about the causes and effects of migration and immigration/integration policies;
  • Construct communication strategies that foster social cohesion to tackle discrimination, disinformation, and hate speech;
  • Understand and incorporate insights about attitudes to migration and about the impact of underlying factors influencing how people think and feel about migration;
  • Comprehend the role of facts and evidence in migration debates, as well as their shortcomings.

Learning methods

  • Knowledge transfer sessions led by academics, policymakers, and communication advisers with significant experience in the field;
  • Active exchange in interactive training sessions and group work activities that are focused on the interpretation of opinion data, and that address the main challenges posed by the current migration debate;
  • Case studies analysis based on real-life migration campaigns and communication strategies.

Who should attend

  • Migration officers / civil servants working on migration and asylum policy;
  • Political consultants working on migration management;
  • Professionals working in international organisations and NGOs in the field of migration, asylum, and refugee protection;
  • Journalists and communication professionals who want to learn more about migration, asylum, and refugee protection;
  • Academics or other individuals aiming to acquire migration management skills.

Information for applicants

  • The training course will take place on a hybrid mode on 13, 14, and 15 May 2024. During the registration, the applicants will be able to select their preferred method of participation to this training, choosing between online or in-person. Selected participants who choose the residential mode will be expected to be present on our campus in Florence, Italy on the days of the training.
  • The lunches and coffee breaks during the residential part of the programme, as well as social activities will be provided from the EUI. The fee does not cover travel and accommodation. Our events team can offer you accommodation recommendations in the city.
  • Participants joining the course online, should take note that the official timings of this training are taking place on Central European Summer Time (CEST) (Italian time) so time differences might apply when joining from different time zones;
  • The programme will include approximately 16-18 hours of in-session training;
  • Participants will be enrolled to our Virtual Learning Environment (Brightspace) to access the materials of the course. Some pre-training readings will be necessary.
  • Accepted participants that successfully complete the training course will receive a Certificate of Attendance from the Florence School of Transnational Governance.

Instructors

Fees

Fee 1.400 €

Early bird and groups 1.260 € [ -10%]

Affiliation price 1.190 € [ -15%]

ETGN price 1.120 € [ -20%]

Early bird and groups

The early-bird discount (10%) is applicable for registrations by 15/01/2024 - 23:59 CET.
The same discount is applicable for groups (more than three people).

Affiliation price

The affiliation discount (15%) applies for NGO staff, national civil servants and EU officials (from EU institutions and bodies), international organisations, as well as EUI alumni, and former paying participants of Florence STG courses.

ETGN price

The course is eligible for the ETGN Certificate with 20% discount over the total fee. Find out more.

 

We encourage early registrations for this course as places are given on a rolling basis. 

More information about the cancellation policy applicable to this course.

Themes / Areas

Contacts

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